Wheelhouse Cycle is Ottawa’s premier indoor cycling experience. The lights come low, the music gets high...the energy is ELECTRIC. This is NOT your average spin class.
I stole that first paragraph right off their website - when a business has such a strong brand of its own, it can be a daunting task to contribute to that identity.
Lucky for me, I’ve been working at Wheelhouse for a while, and riding there a lot longer. I had a good sense of what the brand is all about, and working closely with head instructor / managing partner Laura Moran helped me hone in on the end result that you see here.