Charlotte is a beautiful wine and cocktail bar located above Pure Kitchen’s Elgin location. Any picture you take at Charlotte is instantly recognizable - the semi-private lounge areas, vintage furniture, and soft lighting will look familiar to anyone who’s been there. Charlotte was clearly designed with visual appeal in mind, and every corner of the space is highly Instagrammable.
Building a new photoset for Charlotte’s distinctive Instagram page, we looked to highlight the lounges, the expertly-crafted cocktails, and comfortable atmosphere. Matching a client’s existing visual identity is always a challenge, and this was no different. Charlotte’s aesthetic is a departure from the vibrant colours and lighter tones in most of my work, and playing with a new style was a great opportunity to flex my creative muscles.